Fascin8foods Brings the Power of Mushrooms to More Australians with Expansion into NSW, ACT, and Queensland
Fascin8foods is thrilled to announce our innovative FROOM™ mushroom-based products are now available in New South Wales, the Australian Capital Territory, and Queensland. As a successful supplier to IKU, Australia’s beloved vegetarian ready-made meal brand, we’re bringing the same top-quality, plant-based ingredients to a wider audience.
Our FROOM™ mince and balls have become staples in IKU’s most popular dishes, a testament to the growing consumer appetite for plant-based alternatives not compromising on taste or texture. “Supplying IKU has been a fantastic opportunity to showcase the versatility and appeal of our FROOM™ products,” says Jenny Joseph, CEO of Fascin8foods. “Our expansion into the ACT, NSW, and QLD with the FROOM™ retail range is a testament to our commitment to providing sustainable and delicious plant-based alternatives.”
The demand for eco-friendly food solutions continues to surge as highlighted by Food Frontier’s 2023 State of the Industry Report, noting a 14% annual growth in Australia’s plant-based meat sector since 2020. FROOM™ products harness the natural benefits of mushrooms, rich in essential nutrients and low in calories, without gluten, cholesterol, or saturated fats. Not only are they a healthier choice, but they also have a lower environmental footprint, requiring fewer resources and reducing greenhouse gas emissions compared to traditional meat.
Our products, including versatile options like mince, balls, and burgers, cater to a variety of tastes and dietary needs, proving plant-based eating can be diverse and enjoyable. Russell Johnson, CEO of IKU, shares, “We have been extremely happy with the mushroom products overall. The growth in our sales since we launched the range aligns with the unique selling points attributed to the product and overall market growth within this category.”
This expansion marks a significant step towards making plant-based dining more accessible and enjoyable across Australia, supporting a sustainable ‘Earth Friendly’, health-conscious lifestyle without sacrificing flavour or variety.
